Sales Plan

An annual sales plan details the overall sales strategy of a business, including the revenue objectives of the company and how the sales department will meet those goals. In addition, the sales plan should include examples of the hurdles and pain points the team might encounter, as well as contingency plans (recovery plans) to overcome them. A sales plan helps individual reps understand the priorities of the business as well as the measurements by which they will be evaluated. Therefore a sales plan should be part of a sales academy. Business plans and sales plans are closely linked. A sales plan, though, should outline the actions that the sales department will take to achieve the company’s broader goals. Business plans are where a firm wants to go. A sales plan is a part of how they can achieve that. A business plan is direction; a sales plan is execution.