Sales Certification

A sales certification is achieved through successfully completing a final assessment, which comes after a comprehensive learning and development journey. Its aim is to gauge an employee's proficiency in professional competencies and his/her ability to apply them holistically, based on the defined Sales Capability Framework. Key to this assessment is the integrated evaluation of skills, knowledge, and attitude within a realistic context. A sales certification after a learning and development process provides feedback for improvement, measuring return on investment (ROI), guiding career progression, ensuring quality assurance, and fostering compliance. 

A sales certification is also important for salespeople as it validates their skills, enhances career prospects, boosts credibility, differentiates them in the market, instills client confidence, and provides a sense of pride (also for loved ones at home).